Building Modern Marketing
Skills Today
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Great Marketing Talent always needs to demonstrate its impact to the business by directly contributing to Growth that is Regenerative, Restorative with predictable results. In today’s operating environment that means the NEW ABCD'S of Marketing Skill building
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Applied skills directly to their jobs
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Relevant Brand and Businesses building skills that are ensures social resonance an impact on the lives of users, customers, shareholders and community
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Higher Cognitive and Decision Making skills based on Data, Analytics and Strategy
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Digital Fluency based on applicable technology and processes
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Social and Emotional Skills that enables marketers to inspire, and lead in an increasingly diverse environment
The MMX Foundations
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Inspired Talent and People: At the heart of Marketing Excellence is the unlocking the potential of Talent that can use their unique, diverse and whole selves in driving growth for your business. Creating relevant capability models, assessment and training programs that are directly linked and applied to the business. I believe in working closely with People leaders and Managers in the creation of meaningful Career Paths for Generalist and Specialist Marketers contribute to inspired and high performing marketing talent.
End to End Integration To truly deliver against growth outcomes we need to ensure strong strategic and operational linkage between the Business Model - Strategic Plans and Priorities- Brands architecture - Enabling Data/Technology and Skills of the Marketers that will operationalize the plans. This enables the right capability change design to enable Regenerative Growth for the Business and it's People
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Fit for Purpose . Every organization is in a different place in its transformation journey. Given the unique impact that technology, consumer preferences, and competition has on specific markets and industries and companies, I believe in the need to meet Marketers and Marketing organizations "where they are "and provide customized change roadmaps that meet their needs , goals and resources.
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Finding and Unlocking Sources of Growth. Identifying where the opportunities in the market are to grow your Brand and Business allows the focus necessary to designing a capabilities model that will support and enable sustainable growth.
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​Reliable Expert Network. I am fortunate to work with a strong Network of Partners and Industry experts that I endorse for their expertise, reliability and professionalism. In this fast paced world , it is imperative that the best in class technologies and experts provide you with the help you need, at the speed and way that works for you.
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​Relevant Brands for Today. Building Brands today requires understanding the relevant role your Brand can and needs to stand for. Develop customized playbooks that ensure your Brand is relevant and is seen as a growth asset in today's world. This is an exciting new ERA of Brand Building. Are you ready?
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